Our user reviews IN DETAIL:
Here's why there's columns
Having worked in newspapers I learned that smaller columns are used because its easier for the eyes to track the story. Reporters are trained to write two and three sentence paragraphs so the paragraphs won't appear lengthy. The use of multiple columns on the app doesn't bother me in the least. It's a very readable app and part of my day. I agree that I will pay a subscription price for the whole paper once that option is offered. The current e edition is awful online is awful.
Missing?
I can't find sports team standings. Is it just me?
Lex fails, again.
I also completely disagree with this silly review. Of all the news apps I have downloaded and kept on my iPad, this is the one I find myself using 80% of the time, precisely because of the clean and very pleasant to read design and interface. mrmkirsch took the words right out of my mouth in describing what makes this app a gold standard for news delivery on the iPad. I just LOVE using this app and can't wait to use it on an iPad retina display...
Story issues
I too enjoy this app. It is probably the one app I use most on my iPad after Mail and Safari. The issues I have are: 1) Time after time I will come across a story that says something along the lines of "...see the below picture (or movie).." and there is no below picture or movie. 2) The story trails off without finishing (I find this in the entertainment area a lot). 3) The story says it has multiple pages and when you get to the last page it is only 3 or 4 lines long, I wish it would be smart enough to reform itself so it does not do that.
Way off base
Lex's review is way off base in my opinion. First, in another article Lex talks about how he loves RSS readers. RSS readers are notorious for giving you just a glimpse of the story with sentences often cut in the middle or ending awkwardly. Yet here he makes it sound like an incredible flaw. I have never had this bother me on the USAToday app and find their snippets to be just enough to let me know if I want to read the story. Second, the column layout is very nice and very easy to read. I personally don't like large blocks of text and find the column view much easier and quicker to read. This is very true when I'm reading and the kids interrupt me I can quickly find my place vs doing so in a large block of text. I also am very happy to see USA today added more sections and improved the offline reading experience. In general I think USAToday is one of the best, if not the best news layout/function app out there. My one big complaint is USAToday often doesn't have the latest news. No real breaking news, no breaking APwire news, etc and I find this more than anything else hurts the app.
Disagree
I have to completely disagree with the authors premise. Placing short leader items on the main page as a summary is a very good way of quickly scanning for things you wish to read in more depth. The interface is significantly cleaner and easier to browse than nearly any web based newpaper. Column layout is a time honored professional magazine technique for ease of reading. The swipe paradigm is the natural way to use the Apple devices, regardless of your opinion on the technique, so to implement something completely different would have been bad. In general, I feel this review was very poor and completely off the mark.
Nice app
USA Today is an attractive, user-friendly app. My only issue is that there is no local news. I hate to have to have two news apps, but without local, this can't be my only one.
Great interface
This is my favorite app on the iPad! Check out those brilliant pics of the day -- wow! Love the interface...it's simple and not gimmicky. Almost as good as the paper itself. Would love to see the whole issue, and will definitely be buying this when it goes on payment plan.
too buggy
I wanted to like this app so much I tried it twice. But for me it is too buggy. Scrolling doesn't work like it should, sports scores don't update, pages are incomplete when and if they load. To me it just doesn't offer enough substance anyway, even for a free app.
What's going on on Planet MacWorld?
I think the USA Today app for the iPad is the slickest, most ingenious iPad app I've seen yet. They designers have managed to preserve a sense of reading a traditional newspaper while using the high-tech capabilities of the iPad to provide a genuinely user-friendly experience. I think this app sets the gold standard for news delivery on the iPad platform, and wish that the Wall Street Journal and New York Times would make their rags available in a very similar, a licensed, or a knock-off of this app!

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