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Lose It!Current Version: 3.7.2

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Succeed at weight loss with Lose It! Set goals and establish a daily calorie budget that enables you to meet them. Stay on track each day by recording your food and exercise and staying within your budget. The average active Lose It! user has lost more than 12lbs and more than 85% of our active users have lost weight. Lose It! is completely free- get started losing weight with Lose It! today!

You've seen Lose It! on the Today Show, in the NY Times, or heard it mentioned on Howard Stern. Isn't it time to join the millions of others who have downloaded Lose It! and give it a try yourself?

Lose It! is simple and fun to use, but includes great features:
- Simple, attractive, streamlined interface
- Comprehensive database of foods and activities
- Quickly add new foods or exercises to the database
- Setup recipes for more complicated foods
- Quickly add to your log with previous meals, my foods, and other shortcuts
- Track nutrients such as protein, fat, carbohydrates, and more
- Email or print detailed reports directly from your iPhone or iPod
- Works with or without a network connection
- No advertisements

In addition, set up a free Loseit.com account to gain access to features and capabilities that no other weight loss application has:

- Log your food and exercise on Loseit.com
- Automatically keep a back-up of your data
- Add friends for extra support and motivation
- Earn badges to recognize your success
- Share custom foods, exercises, and recipes with friends
- See more detailed online reports
- Export your data to excel
- Setup daily or weekly email reports
- Get reminded when you forget to log your meals
- Share your progress on Facebook or Twitter
- Keep your data private or share with friends- you are in control
- Connect your Withings scale to automatically log your weight in Lose It!
- Connect your Fitbit tracker to automatically update activity in Lose It!

Lose It! is the most popular, complete, and streamlined weight loss application for the iPhone.

Become a fan of Lose It! on facebook at http://www.facebook.com/loseitapp or follow us on Twitter @loseitapp.
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Lose It! Screenshots


Lose It! Review

App makes weight loss a more manageable task

by Daniel P. Sama, Macworld.com

The hardest part about losing weight doesn’t necessarily involve diet and exercise. Rather, the challenge can sometimes be setting a plan and having the discipline—and organization—to stick with it. Lose It from Fit Now may not be able to do anything about your will power, but this comprehensive nutritional tracker can help you stay organized, motivated, and healthy.


Calorie Counter: Lose It uses your target weight to calculate a daily calorie budget for you. It also tracks how much you’ve consumed and how much you need to burn off to meet your goal.

The free app forces you to pay close attention to the nutritional value and caloric content of each meal. The first time you launch Lose It, you’re asked to enter your current weight, target weight, height, gender, and age—that data helps determine a logical food regimen.

From the app’s tabs, you can view your goals and the progress you’ve made toward reaching them. You can also select foods from Lose It’s database, assigning them as a meal or a snack. Lose It has the ability to create, customize, and remember any food not listed in its database, recording those into a corresponding meal category.

You don’t just enter what you’ve eaten; you also keep an exercise record by setting what kinds of activities you’ve done with a handy scroll wheel. Lose It uses that data to determine a daily calorie budget that shows what you’ve consumed and what you’ve burned off. The app displays all of this in a user-friendly interface. Particularly helpful are charts and graphs that track your progress (or your lack of progress).

I was impressed by my ability to customize Lose It to fit my diet and exercise regimen. I’m even more impressed with the results—during my time spent testing the app, I’ve lost five noticeable pounds and become more conscious about my eating habits and behavior. And in the end, isn’t that what the app should help you accomplish?

Lose It is compatible with any iPhone or iPod touch running the iPhone 2.x software update.

[Daniel P. Sama is a systems administrator, network administrator, IT consultant, writer and entrepreneur from Philadelphia.]

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Critic Reviews of Lose It! iPhone App


User Reviews of Lose It! iPhone App

5 Macworld User Reviews
308224 iTunes User Reviews View »

Our user review snapshot

  • 92.0%
  • 96.0%
  • 92.0%

Our user reviews IN DETAIL:

Best Weight Loss App

I lost 10 pounds a month for the first month using this app. I set it to lose 2 pounds a week and I did and and more. As long as I counted my calories and followed the calorie limit, I lost the weight it said I would. You can't ask for more than that. Comparing this to MyFitnessPal which clearly 90% of the positive reviews are from the developers and they delete almost all the negative reviews. I posted the truth about MyFitnessPal and a day later that review was deleted. The truth about MyFitnessPal is it's suggested calorie count is dangerously low. If Lose It tells you that you can only have 1800 calories to lose 2 pounds then MyFitnessPal will tell you can only have 1500 calories. This gets really bad when Lose It says you can only have 1400 calories because MyFitnessPal will tell you that you can only have 1000-1100 calories and that is extremely dangerous. I messaged them about it and got no response. I told them they should go by a dietitian's recommendation and again no response. So their recommended calories is not based on medical suggestions at all. No other app recommends such a low calorie count to lose the same 2 pounds. If you want a safe and effective way to lose weight then go with Lose It. Avoid MyFitnessPal at all costs.

Problem: Units of Measurement

Nice app design - but with serious flaw - as can be seen from the iTunes screenshots - only available units are volumes like "Each" and "Cup" - no weight units. I'd like to use this mobile app - but until this issue is resolved - I'm sticking with "CRON-O-Meter" which wisely offers "grams" as a default - as well as other units (unlike this app). "CRON-O-Meter" is free but not mobile. It is cross platform and open source - with nutritional information from the USDA National Nutrient Database (which is also very useful on its own at http://www.nal.usda.gov/fnic/foodcomp/search/"). PS Lost It! should also identify its (presumably reliable) nutritional information source.

Great motivator to watch what I eat

This is the easiest way to monitor what I eat and provides constant motivation to eat the right types and amounts of food. You see a direct correlation between exercise and what you can eat so you're likely to take a walk, or a bike ride, whatever, in order to reward yourself. Not only is this my favorite app, it's the best for me!

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