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Filed Under:
Developer:
Garrett Murray
Age rating: 4+
Rating Description
4+ Applications in this category contain no objectionable material.
9+ Applications in this category may contain mild or infrequent occurrences of cartoon, fantasy or realistic violence, and infrequent or mild mature, suggestive, or horror-themed content which may not be suitable for children under the age of 9.
12+ Applications in this category may also contain infrequent mild language, frequent or intense cartoon, fantasy or realistic violence, and mild or infrequent mature or suggestive themes, and simulated gambling which may not be suitable for children under the age of 12.
17+ Applications in this category may also contain frequent and intense offensive language; frequent and intense cartoon, fantasy or realistic violence; and frequent and intense mature, horror, and suggestive themes; plus sexual content, nudity, alcohol, tobacco, and drugs which may not be suitable for children under the age of 17.
Compatibility: Compatible with iPhone, iPod touch, and iPad.
Requires iOS 3.0 or later.
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Web site managers or bloggers looking for a centralized way to keep tabs on basic Web stats should check out Ego from Garrett Murray. This $2 statistics aggregator supports Twitter and Google Analytics, hosting services Feedburner and Squarespace, and the self-hosted statistics package Mint.

After you install Ego, you go through some very simple steps to set up all the sites you want to monitor. When you’re finished, the main screen will display those sites in a color-coded list. For web stats (orange), just tap on the colored bar to cycle among daily, weekly, monthly, and yearly page views and visits. Feedburner stats (red) will show your subscription count while Twitter stats (blue, of course) will display your last tweet, follower count, and tweet count.
What I like most about Ego is what it does not do—rather than trying to display lots of complex Web stats on a small screen, Ego provides just the essential numbers that most site administrators want to know day to day. So when I’m on a phone call or in a meeting with a client, having this data at my fingertips makes me look like a real genius. (Oops, my secret is out!)
Antoine de Saint-Exupéry once said “Perfection is achieved not when there is nothing more to add, but when there is nothing left to take away.” While I would like to see the developers add support for other services (Facebook and LinkedIn, for example), Ego’s user interface is simple and elegant, and I can’t think of anything I would remove.
Ego is compatible with any iPhone and iPod touch running the iPhone 2.2.1 software update.
[Brian Beam is a Drupal web developer and partner with BOLD Internet Solutions, living somewhere near Kansas City. You can help increase his Twitter stats by following him.]

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