Commercial Interests

iBook-toting travelers cluttering up airplane seats to edit iMovies, optical mice whizzing around to the strains of Steppenwolf, the awesome presence of Barry White--Apple's TV commercials are certainly memorable. But do they persuade people to go Mac? We asked three experts--Hoag Levins, editor of AdAge.com; Michael Wilke, executive director of the Commercial Closet Association; and Bob Garfield, analyst and columnist for Advertising Age and AdReview.com--whether Apple should consider advertising different.

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