MWSF: Primera announces Bravo CD-R/DVD-R equipment

Primera Technology Inc., a developer and manufacturer of CD-R/DVD-R duplication and printing equipment, will announce what the company claims is "the world's first integrated CD copying and printing system with Mac compatibility" today at the Macworld Conference & Expo in San Francisco.

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The Bravo Disc Publisher is an all-in-one machine that copies and prints CDs and DVDs, company spokesperson Amie Hoffner told MacCentral. Bravo contains a single 48x CD-R drive or a Pioneer A05 drive to record DVDs at 4x and CDs at 16x. It also prints photo-quality images directly onto the surface of CDs and DVDs "hands-free," Hoffner added.

With 25-disc capacity, Bravo is targeted to businesses, churches, film and video producers, photography studios, music groups, schools as well as other companies and organizations who have a need for in-house copying and printing of CDs and DVDs.

Instead of copying and labeling discs one at a time, Bravo is designed for hands-free, automated production of up to 25 CDs or DVDs per job. A robotic mechanism is used to transport discs into the built-in 48x CD-R recorder or optional Pioneer combo DVD-R/CD-R recorder. After recording, discs are transported to the integrated printer and printed in full color at up to 2,400 dpi (dots per inch) resolution. Bravo prints directly onto the disc surface, eliminating the need for expensive and cumbersome hand-applied paper labels, according to Mark Strobel, Primera Technology's vice president of Sales & Marketing. Virtually any digital information can be recorded, including audio, data, video, photos, and more, he added.

Bravo, which has both FireWire and USB ports, attaches to any Mac running Mac OS X and comes equipped with Charismac Engineering's Discribe V5.0 duplication software. Mac users can design labels in any of their favorite graphic design programs such as Adobe Illustrator, Photoshop, etc. and import them into the software, Strobel said.

Two Bravo models are available. The Bravo CD Publisher with a 48x CD-R recorder has a manufacturers suggested retail price of US$1,995. The Bravo DVD Publisher with a Pioneer DVD-R/CD-R recorder is priced at $2,495. The DVD-R unit records DVD-Rs at 4x and CD-Rs at 16x. A $199 business card adapter kit is also available to copy and print 80mm mini-discs, rounded "hockey rink" mini-discs and business card shaped CDs.

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