The Keynote has ended
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Jobs talked about how Apple has introduced "a ton" of new technologies and initiatives since the beginning of the year -- Apple Stores, PowerBook G4s, Mac OS X, the new iBook, the new Power Mac G4, iTunes, iDVD. He led the crowd in a round of applause for the Apple teams responsible for the creation of these new products, as well as their families for putting up with the long hours.
Jobs showed off three TV ads -- "Concert," the iTunes commercial that ran earlier this year, "Middle Seat," the iBook TV ad presently in circulation, and a new iDVD promotional spot, "Elope," which shows a young married couple sending their impromptu wedding announcement to the groom's parents.
Jobs introduced iDVD 2, which takes DVDs "even more impressive" than most Hollywood DVDs through the use of motion menus. Also supported are new themes, soundtrack in slideshows, background encoding, and support for DVDs with up to 90 minutes of video. The software runs on Mac OS X in September -- a free upgrade for iDVD users. Jobs demonstrated some of the many new themes.
iDVD -- Jobs said that between 100-200,000 SuperDrive-equipped Power Mac G4s. iDVD is consumer-oriented DVD mastering software. He said that DVDs "are exploding" -- market research suggests 25 percent of US homes will have DVD players by the end of this year. Jobs read testominals and reviews praising iDVD from leading publications. Dual G4s can now encode MPEG2 video on DVDs at 1x, rather than 2x like 733MHz systems.
Jobs went back to Mac OS X to take a third crack at getting a digital camera to work with the operating system (previous attempts had failed). The system will automatically download images from a digital camera. Screen Saver can automatically point to a folder containing digital camera pictures and use them.
Video of the Power Mac G4 was shown, with testimonials from Apple customers and more comments from Phil Schiller. Schiller calls the Dual system Apple's "new bad dog."
Jobs talked about the Apple displays -- 15, 17, and 22 inch digital flat panel displays.
Power Mac G4 low-end and mid range models are available today, with the high-end unit available in August.
Apple senior VP of hardware Jon Rubinstein preached to the masses about the "Megahertz Myth," Apple's phrase to describe the perception that a faster CPU clock speed is all that matters, regardless of how the processor is designed. Rubenstein explained some of the architectural tradeoffs in chip design.
Jobs compared the 867MHz Power Mac G4 against a 1.7GHz Pentium 4. Apple VP Phil Schiller was brought on stage for the now-familiar showdown. The units have the same memory and video card configurations, and were shown using Media Cleaner 5. Both systems were shown de-interlacing video, cropping, and encoding using the Sorenson 3 codec. As you might expect, the Power Mac G4 smoked the Pentium. The example shown is the Spider Man motion picture teaser trailer made available from Apple's Web site beginning last week. Photoshop was also demonstrated -- using a movie poster for the forthcoming computer animated film Monsters, Inc. -- another Pixar production. Again, the Mac blew the Pentium away. Jobs joked that the poster answers the question, "What will you be doing on November 2nd?"
New Power Mac G4s. Jobs Introduced "second generation" of the Power Mac G4, called QuickSilver. Three models -- all "Very Fast." 733 MHz is now the entry level Power Mac G4. Mid range is 867 MHz with 2MB L3 cache. Dual 800MHz tops out the line with dual 2MB L3 cache -- 12 Gigaflops of sustained throughput. 133 MHz, AGP 4x, FireWire, 3 drive bays, Gigabit Ethernet. QuickSilver sports a modestly redesigned external casing. 128 - 256 MB of RAM, storage from 40 to 80 GB, GeForce2 cards in lower two models. Top end includes dual display card with support for for ADC and VGA. CD-RW on entry level, SuperDrives on higher two models. Prices at US$1,699, $2,499 and $3,499.
Three new models of iMac, 500, 600, 700MHz, 128-256MB RAM, 20GB-60GB HDs, CD-RWs across the board, prices at $999, $1,299 and $1,499. The two low-end models are available today, with the 700MHz model to follow in August. The 500MHz are in Indigo or Snow, the 600 comes in Snow or Graphite.
Jobs then turned his attention to hardware. First up was a recap of the company's success with the iBook, remodeled and introduced in May. Jobs also talked about the PowerBook G4's success. Jobs called the reviews from mainstream press "unbelievable."
Mac OS X will be released for free this September (shipping and handling charges apply, however).
Jobs demonstrated Mac OS X 10.1, and showed off speedy menus and quick application launching. Jobs showed off by launching five applications at once, including IE, Mail and others. There's a new "Scale" effect designed to complement the "Genie" effect for minimizing applications and documents, and that works faster too. So does resizing windows. Columns can be resized in column views. System status icons now populate the top menu bar, with functionality ranging from AirPort to screen resolution, and so forth. DVD playback was also demonstrated, using, Toy Story 2 -- a product from Steve Jobs' other company, Pixar. Keyboard activated brightness and volume is also supported. CD mastering now works -- Jobs demonstrated burning a data CD from the Desktop. The Dock can be put on the left, bottom or right edges of the screen.
Jobs announced Mac OS X 10.1. Performance has been improved, along with enhancements to Aqua, including a moveable Dock. Digital Hub improvements have been made, along with the long awaited DVD Playback. Printing now suspports over 200 printers. Networking improvements include AFP Servers over AppleTalk, Built-in SMB Client, WebDAV Support, and the ability to manage AirPort Base Stations.
Last but not least, Richard Kerris was brought on stage to demonstrate Alias/Wavefront's Maya 3D rendering and animation software, for Mac OS X. A QuickTime movie featuring a robot construction line rendered using Maya was shown. The software's editing tools were also demonstrated.
Mike Rogers, president of Mac game publisher Aspyr Media was then introduced. He demonstrated Tony Hawk's Pro Skater 2, which was recently released for Mac OS. It's Carbonized for Mac OS X. The software enables users to emulate pro skaters on a variety of premade courses, and features course editing tools as well. Rogers said that the company also makes other games for OS X.
Frank Pearce, VP and co-founder of Mac game publisher Blizzard Entertainment was brought on stage. Pearce announced that Warcraft III, the company's new realtime strategy game, will be released simultaneously on Mac OS and PC. The game has been Carbonized for Mac OS X. The game features both single-player and multiplayer gaming capabilities via Battle.net, the company's online service.
Michael Ross from Worldbook, Inc. showed off the 2002 Worldbook for Mac OS X, previously announced and shown at NECC. The reference software aimed at schools and home features integrated video, graphics and textual content. The software features over 25,000 multimedia assets, including links to external content on the Web. The reference guide is available now for $59.95 and is available only for OS X.
Toby Maners from IBM was next on the list. She showed off ViaVoice for Mac OS X. The software sports an Aqua interface, support for dictation on just about any text-based application, and optimization for the G4 and multiprocessor Macs. ViaVoice was then demonstrated, both in command and dictation modes. ViaVoice for Mac OS X will be available later this year.
Kurt Schmucker from Connectix Corp. demonstrated VirtualPC running on Mac OS X. A technology preview of the software is available today, called the VPC Test Drive. Available to anyone with a VirtualPC 4.0 registration code. The software is available with various flavors of Windows, as well as Red Hat Linux. AutoCAD was then demonstrated running on VirtualPC using OS X, showing off a detailed car design.
Filemaker Pro for Mac OS X was demonstrated by Dominique Gouppil. It will ship by the end of the month, and it will take advantage of Mac OS X's Cocoa programming environment. Demonstrations of applications created using Filemaker Pro were shown. Gouppil said that Filemaker plans to make all of its products available for Mac OS X.
Quark's Brett Mueller was next on stage. A new version of QuarkXpress was shown, for the first time under Mac OS X. Layer control is offered in the new version. New context menus and the ability to manipulate tables and cells as design elements were also demonstrated. Web pages can be built within QuarkXpress via XML tools built into the software. The application will convert source images to JPG and GIF images as well.
Shantanu Narayen from Adobe was next up to bat. He reiterated the company's strategy of "network publishing," in which users can develop content for multiple media such as online, print, and wireless. He said that Adobe's applications will all take advantage of OS X. Illustrator for Mac OS X was demonstrated -- for the first time in public. It runs twices as fast as it does in Mac OS 9. Illustrator's ability to "slice" graphics optimized for the Web. GoLive for Mac OS X was also demonstrated, using sliced graphics created by Illustrator. Changes made to the file in Illustrator were automatically updated in GoLive. InDesign was also demonstrated, using the same sliced graphics. Transparency and dropshadow effects were demonstrated.
First up was Kevin Browne from Microsoft, to demonstrate Microsoft Office for Mac OS X. Showed Word running native on OS X, complementary to OS X's Aqua interface. Excel was also demonstrated -- Browne called it the best looking version of Excel for any platform. Browne also demonstrated some new graphical features and the software's ability to support multitasking between applications and documents. Browne will do a keynote speech tomorrow to flesh out more details.
Introduced "10 on X" -- ten great apps running on Mac OS X.
Jobs then turned his attention to Mac OS X. It's been 116 days since the new operating system's release. Over 1,000 native Mac OS X apps shipping, with a lot more coming. Survey of worldwide developers at WWDC said that 29 percent planned to release a Mac OS X product within three months, 55 percent within six months.
Jobs calls the stores complementary to Apple's existing retail base.
Keynote attendees also got a look at the grand opening of the Glendale, Calif. store at the Glendale Galleria, with throngs of cheering Mac fans checking out the store, shepherded by enthusiastic Apple Store employees.
Jobs then showed the video tour of the Apple Store that is available on Apple's Web site. Jobs explained many of the features and benefits of the Apple Store -- the Genius Bar, the selection of software and hardware available for purchase and demonstration, the theater area, and so on.
25 stores will be open by the end of 2001.
Four more stores opening in August, in or around Dallas, TX, Minneapolis, MN, Chicago, IL, Boston MA.
This story, "MWNY: Expo keynote live coverage" was originally published by PCWorld.