Apple creates new iPod and Macintosh divisions

Apple has reorganized its corporate structure into new iPod and Macintosh divisions. The iPod division will be led by Apple Senior Vice President Hardware Engineering, Jon Rubinstein, while Apple's Macintosh efforts will be led by Executive Vice President Worldwide Sales and Operations Tim Cook. Tim Bucher, who heads Mac system development, will head up the Mac's hardware engineering, according to a Reuters report.

A statement provided by Apple indicated that the "organizational refinement" has been done to focus the company's resources and talent on Macs and the iPod. News of the reorganization first circulated following an internal company e-mail sent by Apple CEO Steve Jobs.

Update:

Thursday, May 20, 2004 8:10 pm -- Apple has confirmed the Reuters report and analysts have weighed-in with their views on the new iPod division.

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