Apple, TigerDirect in trademark dispute

Systemax Inc. subsidiary TigerDirect.com has filed suit against Apple in the United States District Court for the District of Florida, alleging Apple has infringed on its trademark with its recent marketing campaign to promote Mac OS X v10.4. The software has been known by its code-name, "Tiger," since it was first announced at Apple's Worldwide Developers Conference in 2004.

As first reported by Bloomberg on Thursday, TigerDirect.com has requested an injunction against Apple. A preliminary injunction hearing has been scheduled for next week, but Mac OS X v10.4 will go on sale on April 29, 2005 regardless.

TigerDirect.com owns trademarks on Tiger and TigerDirect and has used its trademarks to sell computer hardware and software since the late 1980s, according to the company.

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