Concord 5340z

Like Concord’s 6-megapixel 6340z, the 5-megapixel 5340z offers plenty of pixels per dollar, but poor performance keeps both cameras from being a good value.

The 5340z feels a tad more solid than the 6340z and offers a larger, 2-inch LCD that’s much easier to read and navigate, but there’s no way to adjust LCD brightness, which is a problem when shooting in bright sunlight.

The 5340z has a mode switch offering three options: Shooting mode, Review mode, and Movie mode. This is purely a point-and-shoot camera; there’s no manual mode. There are five scene modes: Auto, Sport, Landscape, Portrait, and Night. White balance is automatic, or selectable via a menu, but you can’t create a custom white-balance setting. You can fine-tune exposure by adjusting exposure compensation.

The 3x optical zoom lens is a fast f2.65 at the wide end, but slows to f5.0 at the long end. In Macro mode, the lens can focus to 3.9 inches.

The 5340z’s performance is a bit sluggish. Startup time is about 4 seconds. A burst mode captures an image every couple of seconds up to 3 pictures, but only at a lower resolution of 1600-by-1200 or 640-by-480 pixels.

The pictures I took with the 5340z were disappointing. Most colors looked just slightly off, and images were a bit soft, especially around the edges. Even with ISO fixed at 70, noise was very noticeable.

The 5340z’s movie mode captures Windows Media Format (ASF) movies. I couldn’t get the files to play in Windows Media Player for Mac OS X, but when I played them in VLC (a freeware media player), the clips were rife with muddy video and whining audio.

Macworld’s Buying Advice

If you’re on a shoestring budget, the 5-megapixel 5340z looks like a bargain. But if you want a low-priced digital camera, I’d instead recommend the HP Photosmart M417 (   ; July 2005 ), which offers help features for beginners, a faster burst mode, and modestly better pictures.

Jury Tests

Color Quality—Accuracy Good
Clarity—Detail Flawed
Clarity—Artifacts, Noise Flawed

Scale = Excellent, Very Good, Good, Flawed, Unacceptable


Resolution 5.0 megapixels
Zoom/Focal Length 3.0x Optical (35mm to 103mm)
Maximum Aperture f2.65-f5.0
Size (wxhxd) 3.6 inches x 1.2 inches x 2.4 inches
Weight 5.6 ounces

[ Robert Ellis is a photography enthusiast with a growing collection of digital cameras. He is a frequent contributor to Macworld.]

Concord 5340z
Shop ▾
arrow up Amazon Shop buttons are programmatically attached to all reviews, regardless of products' final review scores. Our parent company, IDG, receives advertisement revenue for shopping activity generated by the links. Because the buttons are attached programmatically, they should not be interpreted as editorial endorsements.

Subscribe to the Help Desk Newsletter