IDG commits to Boston for future Macworld Expos
Macworld Expo show organizers, IDG World Expo, have committed to holding the East Coast Macworld Conference & Expo in Boston for the foreseeable future. While the number of exhibitors dropped slightly this year, IDG officials said the attendance at the show is on par with last year.
“We are on the books here [at the Hynes Convention Center] and there are absolutely no plans to move,” David Korse, IDG World Expo President, told MacCentral.
Now in its second year after returning to Boston from New York, IDG took the show from the expanses of the new Boston Convention & Exposition Center (BCEC) to the Hynes Convention Center, which is more centrally located in the Back Bay area of Boston. The Hynes is a better fit for Macworld Boston because of its size and the decreased costs.
“Economics certainly played a role a role in the move for us and the exhibitors,” said Korse. “Exhibitors got a great return on their investment and people this week will certainly get their money’s worth.”
Korse said that many of the people that attended last year’s show returned this year. IDG said they expect the number to come in at approximately 8,000 attendees.
For exhibitors, which numbered about 63 compared to last year’s 75, Korse said IDG must continue to demonstrate that Macworld Expo is a worthwhile show.
“We have an event here that works,” said Korse. “We continue to do events that are substantially smaller than Macworld Expo. As long as Macworld Expo works, we’ll continue to do it.”