Apple sells 1 million songs in four days in Japan
It only took Apple four days to dominate the lucrative Japanese music market as the company announced on Sunday that it had already sold more than 1 million songs on the iTunes Music Store Japan. Japanese artists claimed the number one song (Def Tech) and the number one album (Ulfuls).
“iTunes has become Japan’s number one online music store in just four days,” said Steve Jobs, Apple’s CEO in a statement. “iTunes has sold twice as many songs in just four days as all the other online music services in Japan sell in one month.”
When Apple announced the store in Japan, people were worried about the price that would be charged for individual songs. Apple’s US$0.99 price it charges in the U.S. stands in contrast to Japanese services which typically charge between ¥200 and ¥300 per song (US$1.80 and $2.70).
It seems that Apple’s price of ¥150 per song for over 90 percent of the songs in the store was enough of a draw for the Japanese consumer.