Study: iPod users are prolific influencers
And we’re better looking, too.
Market research firm Intelliseek reports that iPod users are among the most likely on the Internet to create and spread consumer-generated media. The company also thinks this will increase with the proliferation of Apple’s new video-enabled iPod hardware.
iPod users are twice as likely to have authored a weblog than consumers who don’t have MP3 players, according to Intelliseek’s 2005 Consumer-Generated Media and Behavior Study. iPod users also users of other MP3 players when it comes to creating and posting content online.
Intelliseek also reports that iPod users are 2.5 times as likely to exchnage text messages on cell phones, three times as likely to take photos with a camera phone, and three times as likely to download video clips and movies to their computer. They’re more likely to own Digital Video Recorders (DVRs), PDAs, digital cameras, laptops and cell phones, too.
Partly because they have more word of mouth tools at their disposal, they spread opinions and post reviews about their experience using the iPod, according to Intelliseek Chief Marketing Officer Pete Blackshaw. “Provided iPods continue to delight consumers, Apple will benefit from a growing volume of free, trusted advertising from other consumers,” he said.
The study looked at the habits of 660 online consumers and was conducted in August, 2005. The full study — which focuses on all consumer generated media, not just that which is iPod-related — will be released in November.