Bananas over the Gap in Safari support

Visit online e-commerce sites owned by The Gap Inc., such as Banana Republic, Old Navy or The Gap’s Web site, and you’re likely to be greeted with this message:

“We’re sorry, but we do not support the version of the browser you are using.”

The site instructs you to fire up either Netscape 7 or higher or a Mozilla browser, including Firefox. But Safari is apparently verboten.

Old Navy and Banana Republic are subsidiaries of Gap Inc., for what it’s worth. The Web sites are mutually discriminatory for presumably the same reason.

I admit that we live in an age where the Mac operating system and Apple applications are still marginalized by Web site developers who either don’t know, don’t care or can’t “think different,” as it were, and I’m reasonably satisfied that the sites provide Mac-compatible alternatives (and yeah, Firefox running on Tiger works just fine with both sites).

But I also think it’s lame that a company which has partnered with Apple before (on a promotion that awarded anyone who tried on a pair of jeans with a free download from the iTunes Music Store) and a company that also sells Apple product accessories (Banana Republic sells iPod covers, of all things) should make their Web sites not compatible with the most popular Web browser on the Mac platform.

At least on the Old Navy Web site, the company indicates that it’s looking into Safari support. So that’s less of a kick in the cargo pants.

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