Special Apple event scheduled for September 12

Apple has sent select members of the media and others invitations to attend a special event scheduled for September 12 at 10:00 AM Pacific Time, at the Yerba Buena Center for the Arts Theater in San Francisco, Calif.

The invitation displays a white Apple logo with the words “It’s Showtime” underneath. A dark gradient background descends from black to navy, with crisscrossing white rays evocative of the spotlights often used to draw attention to Hollywood movie premieres.

Apple does not discuss products prior to their actual announcement, but speculation has run high in recent days that Apple will soon introduce new iPods and iMac models, or will offer full-length movie downloads from the iTunes Music Store.

The Yerba Buena Center for the Arts is located in downtown San Francisco, literally on top of part of the Moscone Center—the home of the annual Macworld Conference & Expo, which happens each January. That area is a frequent magnet for Apple-related events—last month Apple used the Moscone West conference facility to host its annual Worldwide Developer Conference (WWDC).

Shop ▾
arrow up Amazon Shop buttons are programmatically attached to all reviews, regardless of products' final review scores. Our parent company, IDG, receives advertisement revenue for shopping activity generated by the links. Because the buttons are attached programmatically, they should not be interpreted as editorial endorsements.

Subscribe to the Best of Macworld Newsletter