Apple buys asset management company Proximity

Apple has extended its stable of technologies with the purchase on Monday of Proximity. The company’s flagship product is artbox, an all-in-one asset management and workflow.

Artbox manages clips, animations, stills and audio and is targeted at TV, news production and post-production workflows. Artbox integrates format conversion, storage, workflow management, and search and retrieval of media into a single device.

Artbox also has a content management module that stores media in its native format. Users can search, locate, transfer and transcode, edit clips, generate EDL’s media across multiple platforms and formats.

Artbox gives users the ability to associate multiple pieces of artwork that exist in different formats and across multiple devices with a single story or project.

According to a note on the Proximity Web site all technology and intellectual property, including artbox workgroup and artbox enterprise have been acquired by Apple. Details of the purchase were not made public.

Representatives from Apple were not immediately available to comment on this story.

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