Apple to advertise iPhone during Oscars

Apple will use the Academy Awards show on Sunday to feature a new teaser advertisement focused on the iPhone, Macworld has learned. The new ad was described as being made for the Oscars, although no further details on the content of ad were available.

The 79th Academy Awards telecast airs on ABC this Sunday at 8 p.m. Eastern. Last year, 38.9 million people watched the Oscars ceremony on ABC.

Apple’s “1984” advertisement — shown nationally during the 1984 Super Bowl — introduced the Macintosh and remains one of the best-rated advertisements in history, in polls taken many times since then. The company has more recently focused its advertising on comparisons between Macs and PCs, using actors Justin Long (as the Mac) and John Hodgman (as the PC).

Apple introduced the iPhone at Macworld Expo in January. While not yet released, the $499 smartphone has caused waves in the wireless market as analysts expect the demand for the touchscreen device to be very high.

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