Apple '1984' ad mashup markets Barack Obama, not Macs
A remix of the classic Apple “1984” television advertisement has political tongues wagging, Sen. Barack Obama’s campaign issuing denials and YouTube scoring more than 600,000 views.
Rather than pitch a new-fangled computer, the 74-second video now on YouTube replaces the droning Big Brother of the original with images and words from Obama’s rival, Sen. Hillary Clinton (D-N.Y.). And when it ends — after the hammer tossed by an updated female athlete wearing, what else, an iPod, smashes an immense screen — it’s a revamped Obama campaign logo left standing, not the iconic Apple trademark.
The tagline of the mashup: “On Jan. 14, the Democratic primary will begin. And you’ll see why 2008 won’t be like ‘1984.’”
Bill Burton, a spokesman for Obama (D-Ill.), has been quoted extensively as insisting the campaign had nothing to do with the spot, known as the Hillary 1984 video. “It’s somebody else’s creation,” Burton was quoted in, among other newspapers, the San Francisco Chronicle .
Several variations of the video have been posted on YouTube, the Google-owned video hosting site. As of late Monday, they had garnered a collective 602,000 views.
Calls to Apple officials asking whether the company considered the video a violation of copyright or would ask YouTube to remove the spot were not returned.