Macworld UK: Details of U.K. iPhone launch

Editor’s Note: The following article is reprinted from Macworld UK. Visit Macworld UK’s news and blog pages.

Anybody with even a remote interest in technology will know that Friday saw the official UK release of Apple’s iPhone. This means UK users will finally be able to see what all the fuss is about, and get their hands on the most-hyped technology product of 2007.

We’ve been tracking the progress of the iPhone since it was announced at Macworld Expo in January, and have had a number of chances to play with Apple’s handset over the past few months. Usually, when a product is launched amid such high expectations, it fails to deliver on the hype. However, the iPhone is widely regarded by those who have used it as a major breakthrough for portable video, music, internet and telephony—all in one compact device.

Macworld UK has tested out the US version of the device, which we used to craft an in-depth review of what to expect before it launched for our UK-based readers. You can read that review by clicking here. While there are differences between the U.S. and U.K. versions of the iPhone, the fundamentals of the device remain the same making this the most in-depth review of the device currently available.

From today, you’ll be able to get your hands on one for £269, with O2’s monthly tariffs costing £35, £45 and £55. Many customers will also be required to pay a £100 deposit (which will be refunded against the account after three months) if they do not already have an contract with O2.

Installation is relatively painless, with the device activated via iTunes. Customers are required to enter their personal information, bank account details and credit/debit card information.

Initial thoughts are that the iPhone works much better than expected, although the limited functionality of the EDGE network remains a key concern to Macworld’s testers. The relatively high-price may also prove to be a barrier to many of Macworld’s readers. We have several iPhones undergoing testing and will place a comprehensive UK review online next week.

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