iTunes, Starbucks create ‘Pick of the Week’
Apple and Starbucks on Tuesday announced the Pick of the Week. It’s a new program that offers Starbucks customers free music and music videos each week, downloadable through the iTunes Store.
The music will be available through Pick of the Week download cards provided at more than 7,000 company-owned Starbucks locations in the United States. The card will enable customers to get a complimentary song or music video picked by Starbucks Entertainment and iTunes. Customers have u to 60 days from the date the Pick of the Week is available to redeem the free song.
The promotion is kicking off with “Washington Square” from Counting Crows. Starbcks says that artists lined up for future Picks of the Week include Carly Simon, Duffy, Adele, Sia, Hilary McRae and more.
This is the latest extension of a partnership between Starbucks and Apple that first took shape back in October, 2006, when the iTunes Store first launched the Starbucks Entertainment area — a specially-branded portion of the iTunes Store. Since then, Starbucks has begun to roll out access to the iTunes Wi-Fi Music Store at select locations, where patrons can download music and get more info about what that Starbucks happens to be playing at the time.