Asustek to launch iMac rival in September

Asustek Computer plans to launch the Eee Monitor in September, a PC built into a monitor designed to rival Apple's iMac, the company's CEO said Monday.

The new device joins the Taiwanese company's popular Eee family of products, which started with the low-cost mini-laptop, the Eee PC. Asustek has expanded its laptop line to include different OSs, Linux and Windows XP, as well as configurations and sizes. The company will launch two new Eee PCs at Computex Taipei 2008 on Tuesday, the Eee PC 901, which boasts nearly eight hours of battery life, and the Eee PC 1000, which has a 10-inch screen and regular-sized keyboard.

But the company is already looking ahead to new products to keep the Eee family fresh, said Jerry Shen, CEO of Asustek, in a briefing.

The Eee Monitor will be a stand-alone monitor and PC similar to the iMac. But the Eee line is designed to be low-cost, so Asustek's Eee Monitor will likely beat the iMac on price. Shen declined to comment further on the Eee Monitor's price or configuration.

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