All atwitter about Apple’s laptop event
By this point, pretty much everybody knows that Apple will be announcing updates to the MacBook line at Tuesday’s Town Hall event. I think even my dad knows about it, and when you’ve reached that level of saturation, there’s honestly not much more room for expansion.
Of course, when you open up that browser at 10 a.m. PT on Tuesday to find out what Steve Jobs is saying, we hope you’ll join us for our usual live coverage of the event, direct from Apple headquarters in Cupertino.
Normally, in scenarios such as this, I would be airborne about now, bound for the West coast so I could take my seat next to Editorial Director Jason Snell for another of our, dare I say, inimitable liveblogs. Unfortunately, it was not practical for me to travel the length and breadth of the country this time around—please, Steve, won’t you think of the poor press when you schedule these events? The day after a long weekend? Really?
So we’re going to try something new here tomorrow. In addition to our usual liveblog (which Mr. Snell will be ably flying solo), you can also also follow the high points of the announcements via our account on social networking site Twitter. Perhaps you already follow Macworld on Twitter; if you don’t, it’s a great time to add us. And if you’re new to Twitter, you can sign up for an account for free and subscribe to our updates by clicking “Follow” on our Twitter profile page. You can even follow the back-and-forth without signing up by visiting our above-linked profile page in your Web browser, though you’ll need to refresh every so often to get the most current information.
Adding Twitter to our stable of resources for live coverage allows us to do one thing that we haven’t been able to in the past and that’s interact with you, our readers. So if you’ve got a question about something at the event, like a detail about a product that’s just been announced, or what kind of kicks Steve Jobs is sporting, you can ask a question, and we’ll do our best to answer it promptly.
All you need to do is post your question as a tweet, preceded by “@macworld”. For example: “@macworld Is it true that the new MacBooks can go from 0 to 60 mph in just 3.4 seconds?” and we’ll fire back an answer as soon as we have it. Note that you must have a Twitter account and be following the Macworld Twitter account in order for us to see your questions.
We’re hoping that using Twitter will let us get you the information you want that much faster, and that it will compliment our liveblog coverage like a fine wine. I’ll be manning the Twitter account tomorrow, and I look forward to fielding your questions with the same alacrity and accuracy that our live coverage always strives for. I’ll do my best to answer as many questions as possible, but as this is our first time trying this, please be kind if my fragile fingers fail to hold up under the strain.