Apple rolls out another clever banner ad

Apple is keeping the pressure on Microsoft with its latest "Get a Mac" Web ad, which is being displayed on websites like Wired.com.

In the ad, PC explains to Mac that PCs are also easy to use. In fact, they're as easy as 1-23. Get it? Not 1-2-3, but one-through-twenty-three! Okay, so it's not going to have you doubled over with laughter, but it's clever nonetheless, especially when you read the 23 steps:

  1. Remove unneeded bloatware
  2. Configure security settings
  3. Download and install OS security patches
  4. Restart
  5. Download / install extra security programs
  6. Restart
  7. Download / install drivers for peripherals
  8. Restart
  9. Remove optional Windows components
  10. Update new virus list
  11. Run full system virus scan
  12. Update new malware list
  13. Run full system malware scan
  14. Download / install application updates
  15. Restart
  16. Clean out system registry
  17. Repair corupt system registry
  18. Defragment hard drive
  19. Free up disk space
  20. Scan disk for errors
  21. Run system file checker
  22. Read online instruction manual
  23. Cross fingers

Ouch! Apple was going for the jugular on that one, especially number 23. Nevertheless, reading through this list almost brought back horrific flashbacks of my days as a PC user. The endless restarting, the driver issues, the malware—I break into a cold sweat just thinking about those dark times. Hopefully this new ad will help guide other poor lost souls to the light. Check out the full video below.

[Via MacDailyNews]

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