Sorenson 360 adds direct-to-iPhone video publishing

Sorenson Media has announced that its Sorenson 360 video delivery network (VDN) now supports direct-to-iPhone video publishing.

Launched in May, Sorenson 360 is a video hosting service aimed at individuals, small businesses and other content creators to share video over the Web. Users can encode their videos as Flash or H.264 files using Sorenson Squeeze 5 or Squish, a Java applet that runs in a browser.

The new ability lets Sorenson 360 users encode and publish video content optimized for direct viewing by iPhone users. Sorenson 360 will detect how the user is accessing the video file—through a regular desktop browser on a computer, or through the Mobile Safari browser on the iPhone. Based on that info, Sorenson 360 then delivers a video file using the appropriate format.

The service works with all versions of the iPhone and iPod touch. Videos for the iPhone are encoded using the H.264 format with MP4 output, up to 1Mbps, 640 x 480 pixels and 30 frames per second.

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