Gameloft does a backflip, supports next generation Android phones

Strange things may be afoot with mobile game development house Gameloft. Just a few days ago the company’s finance director Alexandre de Rochefort announced that the company would cut back its development of Android apps thanks to the lack of organization in the Android Market.

He cited Google’s lack of assistance in promoting apps as a reason for the lack of revenue as well as the Android market’s design for not encouraging users to purchase apps. According to de Rochefort, other developers are similarly scaling back their support for Android.

All of the sudden, there’s a press release from Gameloft stating the company’s commitment to Android’s future. Vice President of Publishing Gonzague de Vallois said in a statement,“The arrival of this new generation of phones will allow the development of High Definition games that make the most of the technological capacity and the speed of execution offered by the new Android phones.”

The company will support new devices such as the Motorola Droid and the upcoming Sony Ericsson Xperia X10. In its continuing support of the Android platform, Gameloft will be releasing Assassin’s Creed shortly along with other titles for existing devices, according to the release.

So is Gameloft cutting back on its investment in building Android apps or is it not? On the other hand, these two seemingly conflicting decisions may not be so conflicting after all. These high definition games for top shelf Android devices such as the Droid and the X10 may be the very apps that the company is concentrating on for Google’s platform as well as on titles that are set to be published already. They may not be planning to release games for less than top flight phones.

Perhaps Gameloft is taking a sensible approach. With app sales not going so great on Android Market right now, it makes more sense to shift its efforts toward something with more solid returns such as the iPhone games market among the company’s mobile ventures while keeping an eye on the developing Android ecosystem.

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