First look: Motorola Backflip with Motoblur

Editor’s note: The following article is reprinted from the Today @ PC World blog at

At the AT&T Developer Summit at CES, Motorola CEO Sanjay Jha hinted at a new Android-based Motorola smartphone with "a unique form factor" will be coming to the carrier. From a distance, the phone looked a whole lot like the Motorola Cliq, but different somehow. Meet the Backflip: Motorola's third Android phone coming out in Q1 this year.

What makes the Backflip standout is its reverse flip QWERTY keyboard as well as a touchpad behind the display. This clamshell phone with a twist lets you have more control over the viewing angle of your display while still having easy access to your keyboard.

A touchpad behind the display struck me as odd, initally; I want my touchpad where I can see it. When I actually got my hands on the Backflip, however, the placement made sense. When you're holding the backflip, your fingers naturally fall to the back of the display. Flicking the back of the screen to flip through MotoBlur's various panels felt smooth and intuitive.

The Backflip also boasts a 5-megapixel camera with autofocus and an LED flash, video capture, 32 GB of expandable memory, the full Android HTML browser and a 3.5-mm headphone jack. The phone runs on Android 1.5 with Motorola's cloud-based Motoblur user interface.

Motorola said they will not be announcing a carrier at this time, but we can make a pretty safe guess where this GSM phone will be landing. Stay tuned for a more in-depth hands-on analysis as well as a video showing off the Backflip's one-of-a-kind design.

Read more of our coverage of CES 2010.

Shop ▾
arrow up Amazon Shop buttons are programmatically attached to all reviews, regardless of products' final review scores. Our parent company, IDG, receives advertisement revenue for shopping activity generated by the links. Because the buttons are attached programmatically, they should not be interpreted as editorial endorsements.

Subscribe to the Apple @ Work Newsletter