DivX launches new Internet TV platform

Editor's Note: The following article is reprinted from Macworld UK. Visit Macworld U.K.'s blog page for the latest Mac news from across the Atlantic.

DivX has announced the launch of DivX TV, billed as a comprehensive embedded Internet TV platform that provides access to a line-up of online media content streamed directly to any connected device from any manufacturer.

The new service from DivX, best known for a popular film file format, will eliminate the need for a computer or a separate, dedicated box under the TV insists the company.

DivX TV will support virtually any kind of Internet-connected consumer electronics device according to the company, including digital televisions, Blu-ray players, gaming consoles, pay-tv operators set-top devices, multimedia storage devices and mobile phones.

"DivX TV revolutionises the television experience by giving consumers quick and easy access to a virtually limitless universe of online content, and it's as simple to operate as changing channels with a remote control," said Kevin Hell, CEO of DivX.

In related news, LG Electronics announced it will be the first manufacturer to license the DivX TV platform for upcoming Blu-ray Disc players and home theater systems.

DivX will be unveiling the DivX TV platform at a private press event at the Las Vegas CES event, the world's largest consumer technology tradeshow, at the Moon nightclub at the Palms.

More information is available at www.divx.com/divxtv.