Apple rejects wireless iTunes syncing app for iPhone

We are shocked, absolutely shocked to hear that Wi-Fi Sync, an app that allowed iPod touches and iPhones to sync with iTunes over a Wi-Fi connection, has been rejected from inclusion in the App Store.

Well, maybe we're not that shocked, after all. Users have long expressed desire for over-the-air syncing of iPhone OS devices, but Apple has, so far, not delivered. The feature is clearly feasible, given that the Apple TV supports such functionality; meanwhile, having to hook up your super-smart-do-everything phone to a USB port to transfer data in and out of it seems awfully antiquated.

According to a post over at Engadget, Greg Hughes, the author of the Wi-Fi sync, has claimed that the app does not use any private APIs, which would be a violation of Apple’s developer agreement. The company seemed to agree; they reputedly called Hughes to tell him that while the app didn’t technically break the rules of the App Store, it did skirt the boundary of what’s allowed and could present security issues.

This isn’t the first time that the fine folks from Cupertino have made it plain that they're not going to be all nods and smiles when they feel that someone is playing fast and loose with their sync technology; Palm found this out the hard way when it tried to trick iTunes into accepting its Palm Pre phone as one of Apple’s own devices.

We’re not suggesting that Hughes's app was trying to trick iTunes into doing anything untoward—had that had been the case, we imagine the rejection would have been much more cut and dried. But we’re also not particularly surprised to hear that Apple doesn't see eye-to-eye with whatever Hughes had to do to make this work.

Still, not all is lost: if you are adventurous enough to jailbreak your iPod touch or iPhone, you can still get the app through Cydia for $10—a small price to pay for the ability to break free of cables. Then again, if you’d rather play the waiting game, you could always sit tight until Apple gets around to bring us wireless syncing of its own accord.

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