Quark unveils Digital Publishing 2.0 strategy

Desktop publishing specialists Quark has unveiled its Digital Publishing 2.0 strategy, as part of QuarkXPress 8. The platform-independent strategy promises to allow publishers to focus on creating content for the Web generation of digital devices.

Marked by a significant move from simple, black-and-white electronic books, Digital Publishing 2.0 builds on the proliferation of more powerful devices with large color displays, such as smartphones, to deliver design-rich and interactive content to consumers.

According to Quark, its Digital Publishing 2.0 strategy will offer publishers efficient and cost-effective ways to create design-rich, interactive content for any platform; automate publishing to any media (print, Web, digital); engage customers on any device; and let publishers focus on content, not technology

Quark also announced the company had teamed with K-NFB Reading Technology and Baker & Taylor to ensure Digital Publishing 2.0 delivers useful content for publishers. The partnership brings together experts in digital content creation, digital content distribution and the digital e-reading experience to offer content creators and providers a simple, cost-effective digital publishing solution, insists Quark.

“Digital Publishing 2.0 is defined by design-rich, interactive content that can be delivered to the mass market through all leading digital devices,” said Ray Schiavone, president and CEO of Quark.

“We are excited to work with K-NFB Reading Technology and Baker & Taylor to combine our expertise to help publishers and other content creators capitalize on this emerging market. Together we make it affordable and efficient to create compelling digital content that is ready for the Blio e-reader application and available through a world-class distribution network to deliver the ultimate consumer experience.”

Quark will help both enterprises and individual creative professionals export designs to a variety of digital devices using QuarkXPress 8 and Digital Publishing 2.0.

QuarkXPress 8 system requirements are Mac OS X 10.4.6 (Tiger), Mac OS X 10.5.x (Leopard), Mac OS X 10.6.2 (Snow Leopard) or later, Intel or PowerPC based Mac, and Microsoft Windows XP (service pack 2 or 3) or Windows Vista 1.0, Windows 7 (32 and 64 Bit).

QuarkXPress 8 currently costs $799. A 60-day free trial is also available. Upgrades cost $299.

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