Apple targets December launch for iAd in Europe
Following Apple’s partnership with The Dentsu Group to bring iAd to Japan, Cupertino is also expanding its mobile advertising presence into Europe, beginning next month.
The U.K. and France will get access to the ad network in December, followed by Germany in January. Apple’s signed a bunch of high-name clients to bolster its launch on the continent, including L’Oréal, Renault, Louis Vutton, Nespresso, Perrier, Unilever, Citi, Evian, LG Display, AB InBev, Turkish Airlines, and Absolute Radio.
“We’re thrilled to add leading global brands to the iAd Network in Europe and create even more great opportunities for developers,” Andy Miller, Apple’s vice president of iAd, said in the company’s announcement. “In just four months, we’ve doubled the number of advertisers on the network and thousands of developers now have a valuable new source of revenue.”
Apple also took the opportunity to tout iAd’s success, saying that it’s signed more than half of the top 25 U.S. national advertisers, based on figures from Advertising Age, and that numbers from IDC give it a projected 21 percent of the U.S.’s mobile advertising revenue for 2010.
iAd was announced in April of this year and launched in July; Apple CEO Steve Jobs argued that the rich nature of the ads would be more engaging to customers and highlighted the network’s ability to serve ads without kicking users out of an app. However, iAd’s effectiveness has been questioned by some developers and there have been reports of conflicts with high-profile advertisers.
Disclaimer: IDC and Macworld are both owned by IDG.