Just about every Blu-ray player, HDTV, and video-streaming device for sale today seems to include the ability to play streaming Netflix content. The Apple TV, with its strong focus on Apple’s own iTunes Store, has never supported such a service in the past, but that’s all changed. Netflix subscribers with streaming access—starting with the $8-a-month Watch Instantly Unlimited streaming-only plan and including all DVD-rental plans $10 a month and up—can use the Apple TV to watch the entire Netflix streaming video library.
In addition, the Netflix interface the Apple TV uses doesn’t look like the ones found in most other devices that feature embedded Netflix support. Apple TV’s Netflix feature uses the same interface conventions as browsing through TV shows and movies on the iTunes Store. Apple says it wanted a consistent design with the rest of the Apple TV interface—poster thumbnails are laid out and look as they do when browsing Apple’s own iTunes Store catalog, and if you know how to use the Apple TV, you know how to use Netflix on the Apple TV.