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Roambi Flow to turn business data into iPad reports

Mellmo has spent the past few years helping put business intelligence data in the hands of mobile users. Now the software maker wants to provide those users with a tool to put that data in context.

On Monday, Mellmo took the wraps off Roambi Flow, a new application for creating and sharing business reports. Slated for a June release, Roambi Flow lets users combine analytics with text, images, and video into a magazine-style format for viewing on an iPad.

Mellmo’s current iOS offerings include a universal app for the iPhone and iPad that turns business intelligence into portable charts and graphs. The idea behind apps like Roambi Visualizer—and indeed, much of Mellmo’s business—is that rather than rely on static, difficult-to-read spreadsheets, business users would get more out of interactive charts they can access from anywhere.

Roambi Flow takes “what we’ve already done with analytics and combines it with a publishing component,” says David Becerra, Mellmo’s vice president of strategy and business development. The product uses a template-based drag-and-drop publishing tool to create reports and presentations that incorporate the kind of interactive data found in Roambi Visualizer. In addition to text, graphics, and video, publishers can also include a live comment feed to allow users to interact with the content; users can embed bookmarks tied to specific data points in the reports.

“It removes the cost of having dedicated developers,” Becerra says of Roambi Flow. “You can drag and drop to create reports.”

Those reports can appear in two formats—Roambi Book, which mirrors a digital magazine, or Roambi Present, which follows an interactive presentation style. That latter format may be of particular interest to iPad 2 users, Becerra notes, given that tablet’s support for video mirroring.

Reports created through Roambi Flow can be accessed from a desktop or a laptop, as well as through an iPad app coming to Apple’s App Store in June. Roambi Flow will require Roambi ES3, Mellmo’s scalable server offering. The Roambi Flow offering also includes end-to-end security features for sharing data with mobile workers without letting it fall into the wrong hands.

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