The Macalope Daily: Blink

Hey, kids, remember all the way back in February when you were reading about Apple’s new subscription rules and just about choked on those heart-shaped Valentine candies you’d bought yourself but pretended came from your secret admirer? “Whaff abouff dah Kindle?!” you blurted, spitting sugar laced with carcinogenic dyes at the screen of your Mac. Well, the other shoe has dropped.

Yes, it’s time to clean off that sugary/chalky substance you left on your screen in protest of Apple’s draconian rules and learn to love again. Sanity, or at least market reality, has prevailed.

Apple has dropped several restrictions, including the “our way or the web app highway” restriction that would have affected Kindle purchases. The new proviso reads:

11.14 Apps can read or play approved content (specifically magazines, newspapers, books, audio, music, and video) that is subscribed to or purchased outside of the app, as long as there is no button or external link in the app to purchase the approved content. Apple will not receive any portion of the revenues for approved content that is subscribed to or purchased outside of the app

You can’t fault a girl for trying, but you can imagine how that conversation with Amazon went.

APPLE: Hey! We’d like 30 percent of all Kindle sales!

AMAZON: No.

APPLE: Please?

AMAZON: No.

APPLE: Come on.

AMAZON: No.

APPLE: Pleeeeeeeeeaze?

AMAZON: No.

APPLE: Yes.

AMAZON: No.

APPLE: Do it.

AMAZON: No.

APPLE: DO. IT.

AMAZON: No.

APPLE: DOOOOOOOO IIIIIIIIIT!

AMAZON: No.

APPLE: ARRGH.

Repeat for four months.

Amazon would still need to remove the Kindle Store button in order to be in compliance with the agreement and it’s possible the company may decide it doesn’t like that either. But even if you love iBooks, Apple needs the Kindle app. Of course, Amazon needs the iPad, too, although probably slightly less. The Macalope’s pretty sure they’ll work this out, though.

There’s a difference between thinking something makes sense for Apple and thinking it makes sense for Apple customers and developers. This was clearly a case of the former.

So, thanks, Amazon. Really. Because maybe this gives some smaller app makers more flexibility in making their businesses work. Plus, Apple shouldn’t get away with everything.

[Editors’ Note: In addition to being a mythical beast, the Macalope is not an employee of Macworld. As a result, the Macalope is always free to criticize any media organization. Even ours.]

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