News of Jobs's death created Twitter surge
Traffic hit near-record levels on Twitter Wednesday after news spread of Apple co-founder Steve Jobs’s death.
Leaders in the high-tech industry , as well as Apple fans and average people, took to social networking sites Wednesday night and Thursday to spread the word about Jobs and to share memories and tributes to the man behind the iMac, iPod, iPhone and iPad .
“I’m surprised at the number of tweets it got, but I guess I shouldn’t be,” said Zeus Kerravala, principal analyst with ZK Research. “Social networks are increasingly the de facto place for people to go to when they want to share information. Twitter is perfect for this type of thing.”
While Wednesday night didn’t set a record for Twitter traffic, it was one of the site’s highest number of tweets per second ever recorded.
Horwitz noted that early last May, the death of al-Qaeda leader Osama Bin Laden set a record at that time with a peak of 5,106 tweets per second.
When Brazil was eliminated from the international soccer tournament Copa America in July, Twitter saw 7,166 tweets per second. The current record is 8,868 tweets per second, which was set during the 2011 MTV Video Music Awards in August, Horwitz noted.
Shawn White, vice president of operations at Keynote Systems, an Internet and mobile monitoring company, told Computerworld that the surge in Twitter traffic after Job’s death was staggering.
“We saw it with the death of Michael Jackson and the inauguration of President Obama. Sometimes sites just get overwhelmed,” White said. “The pattern we saw [with Twitter] was that things hummed a long pretty normally and then right after the announcement of Steve Jobs’s passing, the site slowed.”
He noted that the time to access Twitter’s homepage for many users went from 3 seconds to 20 or 30 seconds. The site increasingly struggled under the load, with the first error hitting at 8:10 p.m. ET.
Then the availability of Twitter’s homepage dropped nearly 40 percent between 8:50 and 9:05, according to Keynote.
“During that 15-minute period, roughly 60 percent of Twitter users would have gotten some kind of error trying to get to the homepage. And if they got there, it was probably really slow,” White said. “But Twitter recovered pretty quickly.”
Facebook declined to report their traffic numbers for Wednesday night. Keynote did not detect any site slowdowns or outages for the social network.