Remains of the Day: Delighting the senses
Apple and Samsung are going to try talking it out; you may soon smell of eau d’Apple; and the iPhone will likely remain pleasing to the eyes. The remainders for Tuesday, April 17, 2012 will be in touch.
It’s like a talk between two Cold War superpowers: Samsung and Apple are meeting in a San Francisco court for settlement talks, in the hopes of avoiding going to trial this summer. CEO Tim Cook and general counsel Bruce Sewell will take the table for Apple while Samsung CEO Lee Kun-hee will attend with the company’s own general counsel. Who else wants to see Tim Cook snap “Yes or no—don’t wait for the translation—yes or no?”
Scent of Apple: MacBook Pro fragrance created (Macworld Australia)
Sure, there’s a distinctive scent when you open up your new Apple product for the first time, just like there’s a “new car smell.” But to bottle that smell and sell it as a perfume? Genius.
And here I thought they were just going to go back to 2D graphics. That third D is so overrated.
United Continental CFO Now an Apple VP of Sales (AllThingsD)
Yes, the former chief financial officer for airline United Continental, Zane Row, is now a VP of sales at Apple. It must be liberating to go from an industry where people love to complain about your pricing to one where your products basically sell themselves.
Traditionally, Apple’s shied away from starpower in its commercials. But in two new spots for the iPhone 4S—specifically, the iPhone 4S on Verizon’s network—actors Zooey Deschanel and Samuel L. Jackson are shown using Siri for a variety of tasks. In the first, the iPhone’s virtual assistant helps the quirky actress combat the rainy day blues; in the second spot, Siri helps Samuel L. Jackson get some $%@#&* organic mushrooms for his $%@#&* gazpacho.