Mac developers band together for One Finger Discount

Posted on by David Chartier, Macworld.com

MacHeist threw a curveball this year by offering six Mac apps for free (well, in exchange for your name and email), so other developers got motivated to launch a good ol'-fashioned sale. Running in the same time frame as "MacHeist nano," the One Finger Discount (OFD) features a growing number of Mac developers who are selling their fine wares at 20 percent off.

OFD is open to any Mac developer; it's being organized by Daniel Jalkut of Red Sweater Software, maker of MarsEdit, FastScripts, and other apps. Jalkut says any developer is invited to participate, and so far more than 25 have signed up. You can now get some great apps like NetworkLocation, Today, Linkinus, and more, all at 20 percent off their original price. Shoppers simply need to use the coupon code "OneFingerDiscount" where applicable.

"Everybody loves a deal," Jalkut said in an e-mail. "We're banding together to give customers a price break, and to spread the word about Mac software they may not have heard about."

Some users on Twitter have raised questions about the "One Finger Discount" name, however, suggesting it has a negative connotation. "The name is just something that came to mind when I was making the coupon code for my own store," Jalkut explained. "It is entirely inspired by 'five finger discount,' and it only occurred to me afterwards (with the help of Twitter followers) that it had a potential negative connotation. MacHeist jokes with the idea of software thievery, so I thought I'd play along."

One Finger Discount is adding more developers to the sale daily; the offer ends on November 13, the same day as MacHeist nano.

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