During the 2012 Summer Olympics, Apple introduced a series of Genius ads that were immediately panned by critics and Apple fans. The ads were cheesy, uninspired, and very similar to lots of PC ads. They were horrible.
I do find the Labor Day ad amusing, though. The commercial confirms what I always suspected—like professional athletes, Apple Geniuses wear their uniforms at all times, even when asleep. And even though he's at home, this Genius absolutely has to put on (offscreen) his Apple badge before answering the door.
Watch this ad (YouTube)