Productivity

Expo Notes: BuzzCard gives your blogs, podcasts that polished video edge

Somehow, it doesn’t look like a business app. But it is.

BuzzCard, a video services company that creates branding and identity campaigns for individuals, podcasters, bloggers, gamers, and webmasters, launched its service in the US this week at Macworld/iWorld.

BuzzCard targets small businesses and individuals who have a definitive video or podcast that they regularly share on YouTube, but who need more in the way of a graphic designer’s touch in pulling together an identifiable look and style. The idea is that if your blog or podcast had a professional, consistent, attractive, and well-executed look, it helps viewers or readers find you and encourages them to search for you. This, in turn, boosts your traffic and SEO ranking.

So whether you’re creating tutorials, selling stuff on eBay, operating a gaming site, or doing a regular podcast, BuzzCard services are designed to help you rake in the visitors.

The BuzzCard service lets you add animated intros and outros, watermarks, and professionally mixed music to your videos. You sign into the service, upload logos and other design elements to the site, and the Flash-based BuzzCard online web application does the work of creating the animated elements for your videos.

The service offers thousands of animations and fonts to choose from. In just a few clicks, you can design a video intro, overlay, and closing sequence; once you are finished, BuzzCard publishes the final video to your YouTube account.

BuzzCard is a $10 per month service. However, there is a mobile app—there’s always an app—that you can use to shoot video with your iPhone, add your branding and music, and send everything straight to YouTube and share via SMS, email, Facebook, Twitter, and LinkedIn, or add branded video to auction sites like eBay.

A Pro version ($20 per month) is also in the works. It has all the features of the standard version and adds the ability to combine multiple videos, images, and animations, add text overlays and bullet points, use cloud storage at BuzzCard.com, share projects among groups, and access to stock media.

The BuzzCard app is now available for iOS and Android. The service has a 30-day free trial. It’s on display at booth #718 in Appalooza on the Macworld/iWorld exhibit floor.

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