Apple boosts performance, lowers prices on MacBook Pro with Retina display
Apple early Wednesday announced that the MacBook Pro with Retina Display is now a bit faster—and cheaper, to boot. The updated laptops boast speedier processors and lower price tags.
The newly updated 13-inch MacBook Pro with Retina display starts at $1499 with 128GB of flash storage, and $1699 for a 2.6GHz processor with 256GB of flash storage. Those are savings of $200 and $300 off the previous prices. And the newly updated 15-inch MacBook Pro with Retina display gains a 2.4GHz quad-core processor, with an option to upgrade to a 2.7GHz quad-core processor with 16GB of RAM.
Apple also announced that it’s dropping the price on the 13-inch MacBook Air with 256GB of flash storage to $1399, a price drop of $100.
Just Tuesday, CEO Tim Cook said at the Goldman Sachs Technology and Internet Conference that Apple is always eager to find ways to drive prices down as it improves its supply chain management.
Updated at 7:30 a.m. PT with more information regarding the price drops.
Products mentioned in this article
- Apple 15-inch MacBook Pro with Retina display/2.7GHz Core i7 (Early 2013) $2,799.00
- Apple 13-inch MacBook Pro with Retina display $1,846.00 (Check Prices) via Amazon.com Marketplace
- Apple 15-inch MacBook Pro with Retina display/2.4GHz Core i7 (Early 2013) $2,199.00
- Apple 13-inch MacBook Pro with Retina display/2.6GHz Core i5 (Early 2013) $1,699.00