Remains of the Day: None more flat
Apple and Mavericks have been sitting in a tree since at least 2005; Macs shine in court; and how much flatter could a title be? The remainders for Tuesday, June 18, 2013 go to 11.
If you’d been paying close attention to Apple’s earlier software, you might have noticed a fondness for Mavericks, the surf location that’s become the name of the next version of OS X. It also appeared in 2005 promo materials for Aperture. Quick! Let’s see what else we can find in old marketing materials to clue us in on the next next version of Apple’s desktop OS. Uhhhh, OS X … Cute Kid?
Apple Executive Defends Pricing in Case on ebooks (New York Times)
Yup, the ebook price-fixing case is stilllllll going. Eddy Cue, Apple’s senior vice president of software and services, was on the stand on Monday to back up the company’s agency pricing model. Also, Apple’s legal team used a MacBook to efficiently show off its evidence, while the prosecution kept running into technical bugs—what, are they represented by John Hodgman or something?
But can we flatten it further? How flat can we go? What about just Design President? DP? That sound good to you, Jive?