Phil Schiller, senior vice president of worldwide marketing at Apple, came on to talk about cameras.
The iPhone 5s sticks with an 8-megapixel camera, but features a new Apple-designed lens, wider f/2.2 aperture, and a new sensor with a 15% larger active area.
The new sensor allows for larger pixels, more light, and (ostensibly) better pictures.
The 5s also features a new "True Tone Flash." The camera senses whether the light in the room is tinted more orange or blue and then uses a combination of two LEDs to adjust the flash to your surroundings, which should present a more accurate representation of colors.