SLIDESHOW

Unboxing a 30-year-old Macintosh 128K

Apple is known for paying as much attention to its product packaging as it does to the actual product itself. And it all started in 1984 with the Macintosh 128K.

Macintosh 128K unboxing
Credit: gdavis6610
This is Macintosh

Editor’s note: The following article is reprinted from Macworld U.K. Visit Macworld U.K. for the latest Mac news from across the Atlantic.

Thirty years ago the Macintosh 128K first went on sale. The Macintosh didn’t just come in any old brown box—Steve Jobs showed his flair for packaging all those years ago. He wanted the Macintosh to be an experience nobody would ever forget. It’s exquisite.

The pride that the team at Apple felt upon developing and releasing the Macintosh is apparent when you first glance at the box. The whole Macintosh package is clearly a labor of love.

On eBay, gdavis6610 has been selling classic Apple equipment for a few years. In 2012, he sold a Macintosh 128K for $3519.84, over $1000 more than the original launch price. Fortunately, he takes pretty detailed photographs of his eBay kit. Here are some photos from his memorable unboxing of the original Macintosh 128K.

Photo: gdavis6610

Macintosh 128K unboxing
Credit: gdavis6610
A closer look

The box is surprisingly colourful for a computer box from 1984. We like the way Apple has suggested the playful creativity of the Mac right from the start.

Photo: gdavis6610

Macintosh 128K unboxing
Credit: gdavis6610
Opening up the box

Inside the box, we can see a polystyrene tray containing a case for the disks and manuals.

Photo: gdavis6610

Macintosh 128K unboxing
Credit: gdavis6610
Mac inside

Underneath the manuals is the Macintosh 128K computer itself.

Photo: gdavis6610

Macintosh 128K unboxing
Credit: gdavis6610
The contents

Here is the keyboard and other items all laid out on display. We’re surprised at how much paraphernalia came with the Macintosh.

Photo: gdavis6610

Macintosh 128K unboxing
Credit: gdavis6610
Box of disks

We also like this stylish box that contains the disks and manuals.

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Macintosh 128K unboxing
Credit: gdavis6610
The Macintosh 128K manual

The manual itself is full-color and includes dazzling lifestyle photography.

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Macintosh 128K unboxing
Credit: gdavis6610
Macworld offer

A letter asking readers to subscribe to Macworld was included in the box.

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Macintosh 128K unboxing
Credit: gdavis6610
Mac disks

The system and program disks included inside the Macintosh.

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Macintosh 128K unboxing
Credit: gdavis6610
Manuals on display

Color manuals came with the Macintosh 128K.

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Macintosh 128K unboxing
Credit: gdavis6610
Mac manuals

The manual shares the same stylish design as the Macintosh box.

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Macintosh 128K unboxing
Credit: gdavis6610
Inside the manual

More lifestyle photography. We're not sure how he’ll get anything done with that working posture.

Photo: gdavis6610

Macintosh 128K unboxing
Credit: gdavis6610
MacWrite manual

The first word processor for the Mac.

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Macintosh 128K unboxing
Credit: gdavis6610
How to use the mouse

It may seems strange that you’d need guidance for a mouse. But at the time, it could be confusing for people who’ve never seen one before.

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Macintosh 128K unboxing
Credit: gdavis6610
MacPaint manual

The drawing, done in MacPaint, was by Susan Kare. She also designed many of the Macintosh icons.

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Macintosh 128K unboxing
Credit: gdavis6610
Audio cassette package

Packaging for an audio tape that describes how to use the Macintosh.

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Macintosh 128K unboxing
Credit: gdavis6610
A guided tour of the Macintosh

This audiotape gives a guided tour of the Macintosh. You can listen to the tape.

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Macintosh 128K unboxing
Credit: gdavis6610
Rainbow logos

Apple stickers with the original Apple Macintosh.

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Macintosh 128K unboxing
Credit: gdavis6610
Unboxing the keyboard

The keyboard is in its own container.

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Macintosh 128K unboxing
Credit: gdavis6610
The Macintosh 128K keyboard

Steve Jobs wanted to ensure everybody used the mouse, so he ordered the arrow keys removed.

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Macintosh 128K unboxing
Credit: gdavis6610
Mouse box

The Macintosh Mouse box shares the same design as the keyboard and computer.

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Macintosh 128K unboxing
Credit: gdavis6610
Inside the mouse box

Opening up the Mouse box reveals the Apple M0100 mouse.

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Macintosh 128K unboxing
Credit: gdavis6610
Apple M0100 Mouse

The Apple M0100 Mouse is a design classic. This was the first mouse that many people ever used.

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Macintosh 128K unboxing
Credit: gdavis6610
Out of the box

And here it is, a 30-year-old Apple Macintosh computer.

Macintosh 128K unboxing
Credit: gdavis6610
The back

The Macintosh 128K had rear ports for a mouse and floppy drive, as well as two RS-422 serial ports.

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Macintosh 128K unboxing
Credit: gdavis6610
Numbers

This label has model number information, an FCC ID, and more.

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Macintosh 128K unboxing
Credit: gdavis6610
Turn it on

Here is the Macintosh powered up to prove that it’s still in working condition.

Photo: gdavis6610

Macintosh 128K unboxing
Credit: gdavis6610
Signed, sealed, delivered

On the inside of the Macintosh computer, you see the signatures of everybody who worked on it.

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Macintosh 128K unboxing
Credit: gdavis6610
Lower case letters

Here is Steve Jobs’s signature.

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Macintosh 128K unboxing
Credit: gdavis6610
Complete package

Here is the final look at the Macintosh 128K and all of the items that were included in the box.

Photo: gdavis6610