Reading List: Apple tries to buy chic
As we all recover from our post-WWDC haze, we’ve slowly sifted through the stories making the rounds on Monday to bring you some highlights.
The latest Apple acquisition is—surprise—another place-oriented app. This time it’s Spotsetter, which bills itself as “a social search engine” that helps you find the best places to go as mentioned by folks you may know or are connected to on social media; it then layers that info over a map. The app’s two founders will join Apple, and if you wanted to grab it before it was gone, too late: It’s already been pulled from both the App Store and Google Play.
Reports indicate that a change in iOS 8 may make it harder for marketers to track you. When searching for networks, your iPhone sends out a unique ID known as the Media Access Control (or MAC) address. Since that information is broadcast publicly, many marketers grab it to try and identify users as they move between locations, thus helping target ads. However, a report from a Swiss developer indicates that Apple actually randomizes that address when looking for hotspots, presenting a obstacle for those marketers. We’ll be sure to shed a single tear for them.
If the price of a single Apple share was a bit prohibitive for you before, you may have another shot now that its stock split, first announced back in April has arrived. Current holders will receive seven shares for each share they currently own, while new folks have a chance to snap up shares at a lower price.