Facebook focuses on games with iPad app refresh
Games are big business on Facebook, especially on tablets, so the network is updating its iPad app to give you easier access to games you like and offer recommendations for titles you might want to play.
Facebook has been trying to convince app developers to integrate Facebook Login into their games so the company can improve its games platform, and that effort seems to be paying off. In a Monday blog post, Facebook’s Victor Medeiros said more than 70 percent of people who use the iPad app played a Facebook-connected game in the last three months.
So the network’s iPad app is getting a refresh that will surface your games on the right-hand column next to the News Feed, beneath birthdays and trending topics. There’s also a separate section just for games, and Medeiros said that section will eventually include ads for games.
The update starts rolling out to a limited number of users on Monday, but don’t expect to see the new games sections on your iPhone. Dan Morris, Facebook’s head of North American games partnerships, told VentureBeat that the iPad update reflects trends in mobile gaming.
“This has to do with how different devices are used,” Morris said. “We see unequivocably that games are the primary use case for tablets. So it made a lot of sense to think about fundamentally rethinking Facebook’s iPad app as a result.”
Facebook has long been a popular destination for casual gamers who found it almost too easy to get sucked in to playing Farmville or Mafia Wars for hours. Now the network has translated that ease to the iPad, so no matter what the next breakout Facebook game is, you can bet it’ll be designed with tablets in mind.