Apple raised the price of its entry-level iPhone 6 by 35% when it reopened its Russian online story today.
Last week, the Cupertino, Calif. company shuttered its Russian e-market after the ruble took a dive when currency markets devalued the oil-dependent country’s ruble.
Although the ruble has recovered somewhat—on Monday it was trading at 54.49 to the dollar, an improvement from near 80 at one point last week—Apple boosted the price of the 16GB iPhone 6 to 53,990 rubles today, equivalent to $991.
Before Apple shut the virtual doors to its online store, that same iPhone 6 had been selling for 39,900 rubles, equal to $574 on Monday, Dec. 15, at that day’s exchange rate.
Apple had increased the price of the iPhone 6 by 25% in November in an earlier move to deal with the falling ruble.
Although Apple does not have brick-and-mortar stores of its own in Russia—the nearest are in Germany, Sweden and Turkey—local resellers and mobile carriers sell its hardware. One of those resellers, the Svyaznoy electronics chain, priced the 16GB iPhone 6 on Monday at 48,990 rubles—equivalent to $899—or 9% lower than Apple’s price.
A 16GB iPhone 6 without a carrier contract sells for $649 in the U.S.
According to IDC, Apple sold approximately 1.6 million iPhones in Russia in 2013, or about 1% of its total worldwide that year.
Other Apple hardware sold on the company’s Russian online store was also priced much higher than in the U.S. A 16GB iPhone Plus, which sells for $749 in the U.S., cost 61,990 rubles, equal to $1,138; the lowest-priced 13-in. MacBook Air was priced at 77,990 rubles (or $1,431), while the U.S. price Monday was $999.
This story, "Apple reopens Russian online store after boosting iPhone 6 price by 35%" was originally published by Computerworld.