Google makes Android Wear for iOS official, giving Apple Watch a bit more competition
Will iPhone users even care about Android Wear watches? They might if they're fully vested in Google services, and want a round smartwatch.
Google finally announced iOS support for Android Wear on Monday, making good on a string of rumors that have persisted since the last major Wear update and reached a crescendo last week when Huawei outed iOS support on an accidental Amazon listing. iPhone owners won’t get the full Wear experience that Android users get (see details below), but their smartwatch hardware options are about to explode.
On the phone side, the Android Wear for iOS app will work on iPhone 5, 5c, 5s, 6 and 6 Plus running iOS 8.2 and later. On the watch side, support is more limited: The app starts rolling out today, but currently only works with LG’s Watch Urbane. However, most future Android Wear watches—including models from Huawei, Asus, Motorola, and presumably even TAG Heuer—should be iPhone-compatible.
Why this matters: For most iPhone users, Android Wear support will be inconsequential. Apple’s most smartwatch-curious customers have already bought an Apple Watch, or plan to do so as the platform improves with watchOS 2. And those iPhone users who don’t fall in these two camps are probably too smartwatch-ambivalent to give Android Wear a serious look.
Indeed, we’re probably looking at a very slim slice of potential converts: iPhone users who totally love the Google services universe—Gmail, Calendar and especially Google Now—and folks who want a smartwatch, but prefer the design of, say, a round-faced Huawei Watch over the lozenge-shaped Apple Watch.
Still, the move is a no-brainer on Google’s part. If it’s already spending untold riches on smart contact lenses and broadband balloons, why not drop a little development money on a relatively simple iOS app? The payoffs in cross-platform bragging rights are worth the price of entry alone.
What Android Wear for iOS does and doesn’t do
For now, we can only glean broad-stroke indications of what iPhone owners will be able to do with Android Wear watches. Unfortunately (but not surprisingly), iOS users won’t be able to use current third-party Android Wear apps available in Google Play. However, they will get simple notifications for all the iOS apps that already appear on their iPhones. They’ll also have access to apps and richer notifications for various Google services.
Google notes rich notification support for Gmail, Google Calendar, and Apple Calendar. Users will also get all of Android Wear’s Google Now cards—the platform’s headline feature—and access to Google-authored programs like Google Fit (i.e., step tracking and heart rate data), Weather, Alarm, and Translate.
iPhone users will be able to see notifications for phone calls and Messages, but unlike Android users, they won’t be able to respond to messages with voice dictation from their Wear watches. That’s a bummer, but at least Google Now looks to emerge unscathed. Google’s digital assistant is packed with surprise and delight features, sending notification cards on traffic conditions, flight reminders, weather alerts and other personally tailored tidbits at just the right moment.
And of course, you can use Google Now to solve simple math problems, learn the latest sports scores, and pull off a host of other Googly search tricks directly from your watch.
So while Android Wear for iOS doesn’t offer the complete Wear experience, it does support “the mass majority of Wear features we see our Android users using and loving,” according to my source at Google. We’ll know the full story once we pair an iPhone with LG’s Watch Urbane, so please stay tuned for a hands-on.