Apple is no stranger to Twitter. CEO Tim Cook tweets every so often, and specific services like Apple Music have accounts devoted to answering queries. But the company didn’t have a general help line for customers to ask questions. That changes today.
Apple on Thursday launched @AppleSupport, an account that tries to solve your problems and offers tips on how to use various Apple devices and services. “We’re here to provide tips, tricks and helpful information when you need it most, and if you have a question, well—we’re here to help with that too,” its bio reads.
The account accepts direct messages, so you can send it specific details about your device or private information you don’t want all of Twitter to see. The staff running @AppleSupport seem to be taking all problems to DM anyway to avoid clogging the stream with back-and-forth.
For its first tip, the account tweeted instructions on turning standard lists in the Notes app into checklists.
The @AppleSupport account already has more than 31,000 followers and a few hundred tweets after launching just a few hours ago.
Why this matters: Twitter is already known as a place for businesses to respond to incredibly public customer complaints, and the network is only making that easier. Just a few weeks ago, Twitter released a feature for businesses to tweet a deep-link to a new DM thread so customers can jump right into a private message, along with a feedback tool for people to rate their customer service experiences. Apple jumping on board is good news for Twitter, and for Apple’s customers, who clearly have tons of questions if their tweets are any indication.