Developers and users agree that the App Store search is broken. With more than 1.5 million apps and dozens more more being added each week, finding things can be an impossible task, even when you know what you’re looking for.
Bloomberg recently reported that Apple is considering “a new strategy for charging developers to have their apps more prominently displayed,” but we’re hoping to see some wholesale changes before paid results start confusing things even more. For starters, the keyword and ranking systems need an overhaul. Apple makes sure its own apps pop up first when searching for “podcasts” or “news,” but other top apps don’t always get the same treatment. And Apple needs to do a better job with presenting quality apps for general searches.
And while they’re at it, the App Store review process could use some work, too. There are far too many copy-cat, knock-off and just plain inferior apps populating the store, and eliminating them before they can even show up in results would instantly help with searching.