Caitlin McGarryStaff Writer, Macworld

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Caitlin covers Apple news, social networks, and the sharing economy from IDG's New York bureau.

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St. Bernards and free French fries prove that shameless brand stunts draw crowds at SXSW

McDonald's, Windex, and Dove have nothing to do with tech startups, but that didn't stop them from showing up at South by Southwest Interactive this year in hopes that the tech festival's patina of cool would rub off on them.

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Pebble CEO welcomes Apple to the smartwatch party

Pebble's Eric Migicovsky spoke to us at SXSW on Apple Watch, Pebble's new OS, and how smartstraps will take Pebble Time to the next level.

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Al Gore challenges SXSW to focus online activism on climate change

Gore urged the tech-minded folks who attend South by Southwest Interactive to wage an Internet campaign for climate change, just like they did for net neutrality and SOPA.

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First look: Facetune makers take aim at Photoshop with Enlight

This new iOS app has everything you want from a desktop photo editor on your iPhone.

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Outages plague App Store, iTunes, and other Apple services

If you're trying to buy music, apps, or games this morning, good luck.

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Taking Apple Watch for a run? Don't forget your iPhone

The Watch relies on the phone for many of its fitness features.

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How apps like Instagram and Uber will work on Apple Watch

You'll need iOS 8.2 to get at all the Watch apps when the timepiece ships.

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How developers are making apps for an Apple Watch they haven't seen yet

Early Apple Watch apps will be simple extensions of iPhone apps, but developers are chomping at the bit to add more features.

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FireChat's hashtags help festival-goers find the hottest spots at SXSW

The off-the-grid messaging app takes on Twitter to be South by Southwest's communication platform of choice.

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Get your hands on Photos for OS X with Yosemite 10.10.3 public beta release

Registered beta users don't have to wait to test drive Yosemite's new features.

Google's new Photos and Streams chief signals changes ahead for Google+

Google+ might split in two as photos move to the forefront.

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Apple Watch will start your car one day, Tim Cook says

Apple's CEO shares new details about the wearable's capabilities in the weeks leading up to its launch.

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Spring forward: Apple will take the wraps off Apple Watch at March 9 event

We expect to see more features, new apps, and pricing details at Apple's big Watch event.

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Apple Pay adoption keeps climbing: Chase says 1 million customers on board

Early adoption numbers seem solid as Apple seeks to dominate mobile payments in 2015.

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Why Visa's latest move in Europe signals Apple Pay is on the way

Financial institutions are getting ready to support Apple's mobile payment service.