Whether it's for a smartphone application like Camera, or even part of Project Titan, there are plenty of reasons for Apple to pursue AR.
Apple thought we needed apps on our wrists, but we didn't. Will a touchscreen on the MacBook Pro's keyboard prove more useful?
The company has announced a smattering of original content and an app to help you find stuff to watch. What's next?
It's been a while since Apple overhauled the MacBook Pro, and the way we interact with our technology has subtly shifted in the meantime.
Siri and most of the other voice-based assistants on the markets are still far from that "uncanny valley" moment.
When are we going to get a new Apple display, new networking gear, or even a new iPod touch?
Apple probably has a beautifully designed Echo competitor in a lab somewhere, but Siri needs to improve before it sees the light of day.
Apple should be able to find a middle ground that maintains users' privacy and provides the features that people want.
We were promised single sign-in with tvOS 10 for the Apple TV, but something—perhaps the cable companies—is holding it back.
Apple is giving "parallel processing" a whole new meaning, doubling up on components to maximize performance and extend battery life.
For something that's supposed to give customers a little peace of mind, iCloud seems to cause an undue amount of stress instead.
Adding a cellular radio should be a low priority for Apple, at least in the next version of Apple Watch.
One of the trickiest problems with our Apple devices these days is keeping them all charged.
With a trusty iPad keyboard, writing apps, and ways to access any file on your Mac back home, you'll be able to travel light without missing a step.
Apple uses three main authentication factors: something you know, something you have, and something you are.