Making Apple Pay available for digital purchases could be a game changer.
Voice control and simplified interfaces are two key ways to keep technology from becoming so complicated it loses its convenience factor.
Small, medium, large is the dominant paradigm for a reason, people.
There's no better time to make the Mail apps more secure, proactive, and integrated with the other ways we communicate.
Siri is on nearly every Apple device but the Mac, but its debut on the desktop has the potential to change everything.
Apple might get an assist from the government in the "battle for Input 1."
HomeKit is a great start, but it isn't the connected home hub we've been looking for.
It's always iPhone this and iPad that, but as the sturdy workhorse of Apple's lineup, the Mac deserves some praise.
In this week's Q1 2016 earnings conference call, Tim Cook said just a few words about VR, but the words he chose say a lot.
The rumored new features just aren't that exciting.
With the maturity of the smartphone market, Apple may be taking a different approach to upgrading iOS.
Preventing water damage not only keeps customers happy, but benefits Apple itself.
Apple makes products people want to buy, whether they also use the company's services or not.
Apple Music and Apple News attempt to get to know you. Not so much with the new Apple TV.
Mac developers have been frustrated with many limitations of the store for years, and it certainly doesn't seem to be getting a lot of attention from Apple.